TRESemmé had been working alongside ICRW for 2 years to create the Presence Masterclass. This event was a 3 day retreat for 30 consumers who were able to experience the masterclass before anyone else. The 3 days at Wilderness Reserve included sunrise yoga, panel discussions from brand ambassadors, a salon full of TRESemmé professionals ,onsite and offsite dining and much more. Alongside an assistant we delivered everything from travel logistics, full production set up, personalised room drops and creative experience consultancy.
Client: TRESemmé Unilever
Agency: SEEN Group